About Our School

Long known to the residents of Santa Monica and Los Angeles as Hawthorne Beauty School, we were honored to become a TONI&GUY® Hairdressing Academy in 2008. Our cosmetology school, part of the vibrant Third Street Promenade – an upscale shopping, dining, and entertainment complex that calls downtown Santa Monica, California, home – offers 8,000 square feet of bright and modern classroom and clinic floor space. Immersed in the area’s lively and chic culture, our cosmetology school students love the convenient location as anything you could need or want is well within walking distance, including the Pacific Ocean and the Santa Monica Pier.

With the look and feel of our Los Angeles area hair school being very open, passersby can see the action that goes on in every room through the nearly floor-to-ceiling glass windows that line the entire facility’s facade. On the inside, our design showcases the history and collections of TONI&GUY very prominently and in a way that is meant to inspire. In order to keep our TONI&GUY Hairdressing Academy stylishly current and on-trend, given our visibility to the outside world, we also update the interior of our cosmetology school every few years. Check it out for yourself with our virtual academy tour, or book your real-life tour today!

One thing that does not change, however, is the quality of our cosmetology program. Our instructors have real-world experience in the beauty industry and have also attended an accredited hair design school or hair stylist school.  Leaning on over 150 combined years of industry and educational experience, our team of beauty experts know how to transform talent and passion into skill and devotion. Not your typical cosmetology education, our unique combination of teaching methods that includes demonstration, discussion, practice, and more, results in cosmetology school graduates capable of nearly anything.

1358 5th St, Santa Monica, CA 90401 | Hair Services: (310) 451-0101 | Enrollment: (310) 526-0448 | Fafsa: 014552

We're Moving!

As of June 2017 - TONI&GUY Hairdressing Academy Santa Monica campus will be moving to Los Angeles. Our new location will be on the corner of Fairfax and Rosewood Ave.

3-Day Program

Attend three days per week (Tuesday-Thursday) and you'll be license-ready and salon-ready in just 53 weeks!

Full-time program also available (Tuesday-Saturday).

Learn More

Official Honoree

TONI&GUY Hairdressing Academies are proud to announce they've been named a Top Honoree by Modern Salon in their 2015 Excellence in Education Awards!

Read Our Feature

Endless
OPPORTUNITIES

Our cutting-edge education will prepare you for a variety of exciting careers in the beauty industry.

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$1000
SCHOLARSHIP

The Guy Mascolo Merit Scholarship offers $1000 tuition assistance for those who qualify.

See If You Qualify

Book a
TOUR

From our modern facilities to our
experienced staff, the TONI&GUY
difference is clear.

Tour Our Academy

Virtual
TOUR

It's always smart to look before you leap.

Take our virtual tour

Alumni Spotlight
Athena Alberto

Athena Alberto has been having a pretty tremendous 2016 and it’s not just because she graduated from the Santa Monica TONI&GUY Hairdressing Academy this past April. She has also nabbed herself some serious hairdresser cred by landing a job with one of the most wanted hairstylists in LA before she even graduated her program.

Click here for the event recap

MEET THE TEAM

Contributing to our educational and experiential uniqueness is the skilled team of directors and instructors at our TONI&GUY Hairdressing Academy. With over 80 combined years of experience, our instructors are experts at transferring their technical and industry knowledge through a variety of teaching methods.

Meet Our Staff

Education That Inspires Award-winning Looks

One thing that does not change, however, is the quality of our cosmetology program. Our instructors have real-world experience in the beauty industry and have also attended an accredited hair design school or hair stylist school. Leaning on over 150 combined years of industry and educational experience, our team of beauty experts know how to transform talent and passion into skill and devotion.

Meet Our Social Side

See More

Contact

1358 5th St
Santa Monica, CA 90401

Hair Services: (310) 451-0101
Enrollment: (310) 526-0448

Salon Hours

  • MON: CLOSED
  • TUE: 8:30-7:00
  • WED: 8:30-7:00
  • THU: 8:30-7:00
  • FRI: 8:30-5:00
  • SAT: 8:30-5:00
  • SUN: CLOSED

Start Dates

  • April 4, 2017
  • May 9, 2017
  • June 6, 2017
  • July 11, 2017
  • August 8, 2017
  • September 5, 2017
  • October 10, 2017
  • November 7, 2017
  • December 5, 2017

1358 5th St, Santa Monica, CA 90401 | Hair Services: (310) 451-0101 | Enrollment: (310) 526-0448 | Fafsa: 014552